Press

Scent and Sound: The New Frontier of Immersive Experiences

Read the feature in Beauty Matter here.

Fischersund Stages First Scented Concert in Paris

The Icelandic art collective and perfumery brand performed at Dover Street Market Paris. Read more here.

VOGUE

"Space was tight in the compact, downtown-Manhattan shop where the crowd had gathered. A tiered tower of cookies stood mostly neglected in the corner. The visiting speakers were the main attraction...

INSIDE TRAVEL

"Fischersund is a family-run perfumery and art collective in Reykjavík, founded in 2017 by siblings—including Jónsi of Sigur Rós—and their partners. Combining handcrafted, sustainable perfumes insp...

No. 23 Featured in "The 22 Best Winter Colognes to Keep You Cozy All Season Long"

"Hailing from Iceland, Fischersund No. 23 has a “tarry” warmth (from birch tar, that is), plus a smokiness that hovers in place as if frozen. To be truthful, Fischsund’s entire lineup would wear we...

Robb Report: 15 Holiday Candles That’ll Make Your Home Smell Festive All Season Long

"Their limited-edition holiday candle, JÓL, is not your typical incense scent; frankincense, myrrh, and pine are softened by vanilla and clementine for a comforting, rich, and slightly gourmand vibe."

Fischersund wins Project of the year at the Icelandic Design Awards 2025

Fischersund speaks to all the senses through fragrance, music, and visual art. Since its founding, Fischersund’s sensory world has expanded and deepened, growing alongside an ever-evolving body of ...

An Invitation to Pause: Inside Iceland’s Sequences Festival of Real-Time Art

“For us, being artists in Iceland feels like being part of a community,” says Inga Fischersund. “It’s a social practice more than anything—no one’s trying to get rich or famous. We create together,...

These Icelandic Artists Are Crafting Perfumes That Smell Like The Country's Wild Landscapes

"What sets Fischersund apart is the unique memory that inspires each fragrance — a story that's shared with visitors. The company's inaugural fragrance, No. 23, comes from Jónsi's memories of worki...

Kjarr – Scented candles for the Special Children Travel Fund

Kjarr, a new scent by Fischersund art collective and niche perfumery in collaboration with Icelandair and Epal. It's designed to support the Special Children Travel Fund that enables chronically il...