Press

ARTnews At the Reykjavík Arts Festival, Poetic Perfumes Mingle with Björk and Much More

"Those are some of the poetic notes appended to a special scent created for the Reykjavík Arts Festival by Fischersund, a family enterprise led by Jónsi, the lead singer of the Icelandic rock band ...

artnet The Icelandic Collective Turning Perfume Into a Multisensory Art Form

Led by Sigur Rós frontman Jónsi and his siblings, the group has spent the past decade blending scent, sound, and visual storytelling. Read more here.

Elle Decoration Nationale

Former singer of the band Sigur Rós, Jónsi Birgisson decided in 2017 to explore the world of perfumes by infusing it with the scents of the island. Read more. 

Scent and Sound: The New Frontier of Immersive Experiences

Read the feature in Beauty Matter here.

Fischersund Stages First Scented Concert in Paris

The Icelandic art collective and perfumery brand performed at Dover Street Market Paris. Read more here.

VOGUE

"Space was tight in the compact, downtown-Manhattan shop where the crowd had gathered. A tiered tower of cookies stood mostly neglected in the corner. The visiting speakers were the main attraction...

INSIDE TRAVEL

"Fischersund is a family-run perfumery and art collective in Reykjavík, founded in 2017 by siblings—including Jónsi of Sigur Rós—and their partners. Combining handcrafted, sustainable perfumes insp...

No. 23 Featured in "The 22 Best Winter Colognes to Keep You Cozy All Season Long"

"Hailing from Iceland, Fischersund No. 23 has a “tarry” warmth (from birch tar, that is), plus a smokiness that hovers in place as if frozen. To be truthful, Fischsund’s entire lineup would wear we...

Robb Report: 15 Holiday Candles That’ll Make Your Home Smell Festive All Season Long

"Their limited-edition holiday candle, JÓL, is not your typical incense scent; frankincense, myrrh, and pine are softened by vanilla and clementine for a comforting, rich, and slightly gourmand vibe."

Fischersund wins Project of the year at the Icelandic Design Awards 2025

Fischersund speaks to all the senses through fragrance, music, and visual art. Since its founding, Fischersund’s sensory world has expanded and deepened, growing alongside an ever-evolving body of ...