Press

WE LOVE THIS STORE: Fischersund, Reykjavik, Iceland + a multi-sensorial giveaway

When I arrived, I was given the warmest greeting from Lilja. She is one of four siblings who own the company, along with their father and mother. Fischersund was founded in 2017. Each family member...

New York Times: 36 Hours in Reykjavik

In its July 2025 travel feature, The New York Times spotlights Reykjavik as a vibrant blend of Nordic cool and artistic edge. The guide highlights Fischersund as a must-visit destination, celebrati...

GQ

The best solid colognes—which started out as a sort of novelty—have quietly become a legit category, with fragrance houses and grooming brands embracing (and some even focusing exclusively on) the ...

WWD

Fischersund, the Icelandic fragrance brand and art and music collective, is descending on Denmark. During the 3DaysofDesign festival in Copenhagen, which started Wednesday, the brand planned a few ...

GQ

The warm weather is here, fellas, which means it’s time to reach for the best summer colognes that vibe with longer days and golden rays. I’ve been covering fragrances for over a decade, and while ...

Inside Hook

Fischersund is one of those fragrance houses that appeals directly to my personal olfactory vibe, so I couldn’t wait to write about them. I discovered the brand on a trip to Iceland when I spotted ...

New York Times

The article highlights the sensory-rich art installation "FLÓÐ (Flood)" by Icelandic artist and musician Jónsi (Jon Birgisson), showcased at the National Nordic Museum in Seattle in 2023. The exhib...

The Seattle Times

Jónsi Birgisson of Sigur Rós has partnered with his siblings and Fischersund to present Faux Flora, a sensory exhibition at Seattle's National Nordic Museum, open until January 26, 2025. The exhibi...

Elle Decor

Jónsi Birgisson, the lead singer of Sigur Rós, has collaborated with his siblings and partners in Fischersund, an art collective and artisanal perfumery, to create Faux Flora, a multi-sensory exhib...

The Stranger

The article highlights Fischersund: Faux Flora, the first exhibition by Fischersund, an Icelandic art collective led by Jónsi of Sigur Rós and his sisters, at Seattle’s National Nordic Museum. This...