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These Icelandic Artists Are Crafting Perfumes That Smell Like The Country's Wild Landscapes

"What sets Fischersund apart is the unique memory that inspires each fragrance — a story that's shared with visitors. The company's inaugural fragrance, No. 23, comes from Jónsi's memories of worki...

WE LOVE THIS STORE: Fischersund, Reykjavik, Iceland + a multi-sensorial giveaway

When I arrived, I was given the warmest greeting from Lilja. She is one of four siblings who own the company, along with their father and mother. Fischersund was founded in 2017. Each family member...