Press

Fischersund wins Project of the year at the Icelandic Design Awards 2025

Fischersund speaks to all the senses through fragrance, music, and visual art. Since its founding, Fischersund’s sensory world has expanded and deepened, growing alongside an ever-evolving body of ...

An Invitation to Pause: Inside Iceland’s Sequences Festival of Real-Time Art

“For us, being artists in Iceland feels like being part of a community,” says Inga Fischersund. “It’s a social practice more than anything—no one’s trying to get rich or famous. We create together,...

These Icelandic Artists Are Crafting Perfumes That Smell Like The Country's Wild Landscapes

"What sets Fischersund apart is the unique memory that inspires each fragrance — a story that's shared with visitors. The company's inaugural fragrance, No. 23, comes from Jónsi's memories of worki...

Kjarr – Scented candles for the Special Children Travel Fund

Kjarr, a new scent by Fischersund art collective and niche perfumery in collaboration with Icelandair and Epal. It's designed to support the Special Children Travel Fund that enables chronically il...

WE LOVE THIS STORE: Fischersund, Reykjavik, Iceland + a multi-sensorial giveaway

When I arrived, I was given the warmest greeting from Lilja. She is one of four siblings who own the company, along with their father and mother. Fischersund was founded in 2017. Each family member...

New York Times: 36 Hours in Reykjavik

In its July 2025 travel feature, The New York Times spotlights Reykjavik as a vibrant blend of Nordic cool and artistic edge. The guide highlights Fischersund as a must-visit destination, celebrati...

GQ

The best solid colognes—which started out as a sort of novelty—have quietly become a legit category, with fragrance houses and grooming brands embracing (and some even focusing exclusively on) the ...

WWD

Fischersund, the Icelandic fragrance brand and art and music collective, is descending on Denmark. During the 3DaysofDesign festival in Copenhagen, which started Wednesday, the brand planned a few ...

GQ

The warm weather is here, fellas, which means it’s time to reach for the best summer colognes that vibe with longer days and golden rays. I’ve been covering fragrances for over a decade, and while ...

Inside Hook

Fischersund is one of those fragrance houses that appeals directly to my personal olfactory vibe, so I couldn’t wait to write about them. I discovered the brand on a trip to Iceland when I spotted ...