Press

WE LOVE THIS STORE: Fischersund, Reykjavik, Iceland + a multi-sensorial giveaway
When I arrived, I was given the warmest greeting from Lilja. She is one of four siblings who own the company, along with their father and mother. Fischersund was founded in 2017. Each family member...
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New York Times: 36 Hours in Reykjavik
In its July 2025 travel feature, The New York Times spotlights Reykjavik as a vibrant blend of Nordic cool and artistic edge. The guide highlights Fischersund as a must-visit destination, celebrati...
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Fischersund is one of those fragrance houses that appeals directly to my personal olfactory vibe, so I couldn’t wait to write about them. I discovered the brand on a trip to Iceland when I spotted ...
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The article highlights the sensory-rich art installation "FLÓÐ (Flood)" by Icelandic artist and musician Jónsi (Jon Birgisson), showcased at the National Nordic Museum in Seattle in 2023. The exhib...
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Jónsi Birgisson of Sigur Rós has partnered with his siblings and Fischersund to present Faux Flora, a sensory exhibition at Seattle's National Nordic Museum, open until January 26, 2025. The exhibi...
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Jónsi Birgisson, the lead singer of Sigur Rós, has collaborated with his siblings and partners in Fischersund, an art collective and artisanal perfumery, to create Faux Flora, a multi-sensory exhib...
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The article highlights Fischersund: Faux Flora, the first exhibition by Fischersund, an Icelandic art collective led by Jónsi of Sigur Rós and his sisters, at Seattle’s National Nordic Museum. This...
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